i turn complexity into clarity, and clarity into change.
From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.
i turn complexity into clarity, and clarity into change.
From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.
i turn complexity into clarity, and clarity into change.
From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.
In & Out
As a Structured Thinker &
Perceptive Designer.
In & Out
As a Structured Thinker &
Perceptive Designer.
I dive deep into scales, perspectives, and challenges to craft a strategy that drives clear direction and impact.
My Education
Royal College of Art
MA Service Design
2024-2025
Nanjing University of the Arts
BA Data&Information Visualisation
2018-2022
Show all
01
Making Sense of the Fragments.
I apply DOT-LINE- PLANE Exploration model, move between individual points, their connections, and the system as a whole, until fragmented information becomes a clear narrative that empowers better decision-making.
02
Exploring through Curiosity Loops.
Research isn't a box to tick, it's a cycle of constant questioning. Explore, define, validate, solve, observe, and repeat, I use constant questioning to cut through surface-level noise.
03
Designing Beyond the Grid.
I navigate every challenge through a three-tier framework: decanting the Content, understanding the Audience’s true needs, and only then defining the Transmission.
04
Optimising with Depth.
Rather than clinging to rigid, one-size-fits-all methodologies, I adopt a sensory-driven approach to capture a project’s unique personality.
My Education
Royal College of Art
MA Service Design
2024-2025
Nanjing University of the Arts
BA Data&Information Visualisation
2018-2022
Show less
My Education
Royal College of Art
MA Service Design
2024-2025
Nanjing University of the Arts
BA Data&Information Visualisation
2018-2022
Show less
"Understand users, Design experiences
that solve the real problems."
"Understand users, Design experiences
that solve the real problems."
-Design Philosophy-
Projects
01
Social Prescribing Transition for Earlier Prevention
PARTNERSHIP: London Brent Council | DESIGN AT: Royal College of Art
Award
/ Helen Hamlyn Inclusive Design Awards 2025
Redesigning the UK's Social Prescribing service based on the NHS long-term plan (2025-2035), transforming the service from reactive treatment to proactive community-based prevention.
Public sector
Service Design
Research-led
Duration: Feb - Jun 2025
02
London Canal Community Recilience
PARTNERSHIP: Canal Dream, Global Generation, The Floating Classroom | DESIGN AT: Royal College of Art
This case study created a co-creation model that empowers live-aboard residents to connect, collaborate, and shape their canal communities on their own terms.
NGOs
User Research
Service Design
Duration: Oct 2024-Jan 2025
03
MEDBOX: Empathetic household medication ecosystem
INDEPENDENT RESEARCH PROJECT
650+
/ user participation in the discovery research
A holistic service-product system transforming cold clinical treatment into a visualised, emotionally connected family care experience, bridging the psychological and safety gaps between long-term patients and distant caregivers.
Healthcare
End-to-End Service Design
UIUX Design
Duration: Mar - Aug 2023
04
Grocery Personalised Choice
Case Study: ZOE Science & Nutrition | DESIGN AT: Royal College of Art
3 strategies
/ for boosting nutrition awareness
A 4-week case study using ZOE, the UK's leading personalised nutrition brand, as a critical lens, exploring the root causes of low user retention and the challenge of converting short-term users into long-term memberships, then translating those insights into business strategy and UX/UI ideation to increase the frequency of ZOE's presence in everyday food decisions (Food Traffic Light System).
Health Business
Strategy Design
UX Research
Duration: Sep - Oct 2025
05
Information Visualsation Collection
Coming Soon
A collection of information visualisation designs.
Design
Information Visualisation
Storytelling
Duration: 2020-2023
Projects
01
Social Prescribing Transition for Earlier Prevention
PARTNERSHIP: London Brent Council | DESIGN AT: Royal College of Art
Redesigning the UK's Social Prescribing service based on the NHS long-term plan (2025-2035), transforming the service from reactive treatment to proactive community-based prevention.
Public sector
Service Design
Research-led
Duration: Feb - Jun 2025
02
London Canal Community Recilience
PARTNERSHIP: Canal Dream, Global Generation, The Floating Classroom | DESIGN AT: Royal College of Art
This case study created a co-creation model that empowers live-aboard residents to connect, collaborate, and shape their canal communities on their own terms.
NGOs
User Research
Service Design
Duration: Oct 2024-Jan 2025
03
MEDBOX: Empathetic household medication ecosystem
INDEPENDENT RESEARCH PROJECT
A holistic service-product system transforming cold clinical treatment into a visualised, emotionally connected family care experience, bridging the psychological and safety gaps between long-term patients and distant caregivers.
Healthcare
End-to-End Service Design
UIUX Design
Duration: Mar - Aug 2023
04
Grocery Personalised Choice
Case Study: ZOE Science & Nutrition | DESIGN AT: Royal College of Art
A 4-week case study using ZOE, the UK's leading personalised nutrition brand, as a critical lens, exploring the root causes of low user retention and the challenge of converting short-term users into long-term memberships, then translating those insights into business strategy and UX/UI ideation to increase the frequency of ZOE's presence in everyday food decisions (Food Traffic Light System).
Health Business
Strategy Design
UX Research
Duration: Sep - Oct 2025
Projects
01
Social Prescribing Transition for Earlier Prevention
PARTNERSHIP: London Brent Council | DESIGN AT: Royal College of Art
Award
/ Helen Hamlyn Inclusive Design Awards 2025
Redesigning the UK's Social Prescribing service based on the NHS long-term plan (2025-2035), transforming the service from reactive treatment to proactive community-based prevention.
Public sector
Service Design
Research-led
Duration: Feb - Jun 2025
02
London Canal Community Recilience
PARTNERSHIP: Canal Dream, Global Generation, The Floating Classroom | DESIGN AT: Royal College of Art
This case study created a co-creation model that empowers live-aboard residents to connect, collaborate, and shape their canal communities on their own terms.
NGOs
User Research
Service Design
Duration: Oct 2024-Jan 2025
03
MEDBOX: Empathetic household medication ecosystem
INDEPENDENT RESEARCH PROJECT
650+
/ user participation in the discovery research
A holistic service-product system transforming cold clinical treatment into a visualised, emotionally connected family care experience, bridging the psychological and safety gaps between long-term patients and distant caregivers.
Healthcare
End-to-End Service Design
UIUX Design
Duration: Mar - Aug 2023
04
Grocery Personalised Choice
Case Study: ZOE Science & Nutrition | DESIGN AT: Royal College of Art
3 strategies
/ for boosting nutrition awareness
A 4-week case study using ZOE, the UK's leading personalised nutrition brand, as a critical lens, exploring the root causes of low user retention and the challenge of converting short-term users into long-term memberships, then translating those insights into business strategy and UX/UI ideation to increase the frequency of ZOE's presence in everyday food decisions (Food Traffic Light System).
Health Business
Strategy Design
UX Research
Duration: Sep - Oct 2025
05
Information Visualsation Collection
Coming Soon
A collection of information visualisation designs.
Design
Information Visualisation
Storytelling
Duration: 2020-2023
Apart from a designer
What I do in my daily life
Apart from a designer
What I do in my daily life
Apart from a designer
What I do in my daily life
Strategy Development
Strategy Development
Branding
Branding
Infromation visualisation
Infromation visualisation
User Interface Design
User Interface Design
Service Design
Service Design
User Experience Design
User Experience Design
User Research
User Research
User Research
Co-design
Co-design
Systems Thinking
Systems Thinking
Infromation visualisation
As a designer
What I bring to the table
As a designer
What I bring to the table
As a designer
What I bring to the table
Information visualisation design background has built me to make things visual, also shaped a structured way of analysing information.
