💼 OPEN TO WORK
📍 LONDON, UK BASED
I turn complexity into clarity, and clarity into change.
I'm a service designer with an eye for the unobvious who recently graduated from the Royal College of Art with a Master's in Service Design.
My designs combine systems thinking, visual storytelling, and evidence-informed research to turn visions into reality.
💼 OPEN TO WORK
📍 LONDON, UK BASED
I turn complexity into clarity, and clarity into change.
I'm a service designer with an eye for the unobvious who recently graduated from the Royal College of Art with a Master's in Service Design.
My designs combine systems thinking, visual storytelling, and evidence-informed research to turn visions into reality.
💼 OPEN TO WORK
📍 LONDON, UK BASED
I turn complexity into clarity, and clarity into change.
I'm a service designer with an eye for the unobvious who recently graduated from the Royal College of Art with a Master's in Service Design.
My designs combine systems thinking, visual storytelling, and evidence-informed research to turn visions into reality.
What constitutes me
What constitutes me
What constitutes me
Explorer, Thinker.
Explorer, Thinker.
From visual storytelling to systemic thinking,
I design where stories meet systems.
From visual storytelling to systemic thinking,
I design where stories meet systems.
From visual storytelling to systemic thinking,
I design where stories meet systems.
systems thinking
Services are never just one touchpoint. Real solutions need the full picture. Systems thinking helps me find the leverage points that matter and create lasting change.
systems thinking
Services are never just one touchpoint. Real solutions need the full picture. Systems thinking helps me find the leverage points that matter and create lasting change.
systems thinking
Services are never just one touchpoint. Real solutions need the full picture. Systems thinking helps me find the leverage points that matter and create lasting change.
problem-solving
Every challenge is unique. I dig beneath the surface to find the real problem, then design solutions that are grounded in evidence, not assumption.
problem-solving
Every challenge is unique. I dig beneath the surface to find the real problem, then design solutions that are grounded in evidence, not assumption.
problem-solving
Every challenge is unique. I dig beneath the surface to find the real problem, then design solutions that are grounded in evidence, not assumption.
human-centred
Real change starts with real people within systems. I bring their voices, behaviours, and unspoken needs into every stage of the design process.
human-centred
Real change starts with real people within systems. I bring their voices, behaviours, and unspoken needs into every stage of the design process.
human-centred
Real change starts with real people within systems. I bring their voices, behaviours, and unspoken needs into every stage of the design process.
Education Experience
Education Experience
Education Experience
2024 - 2025
Master of Art in Service Design
Royal College of Art
2024 - 2025
Master of Art in Service Design
Royal College of Art
2024 - 2025
Master of Art in Service Design
Royal College of Art
2018 – 2022
Bachelor of Arts in Visual Communication, Data&Information Visualisation
Nanjing University of the Arts
2018 – 2022
Bachelor of Arts in Visual Communication, Data&Information Visualisation
Nanjing University of the Arts
2018 – 2022
Bachelor of Arts in Visual Communication, Data&Information Visualisation
Nanjing University of the Arts
More About Me
Selected projects
Selected projects
Selected projects
What I do
What I do
Service Design
I work with organisations, systems, and people behind the scenes to deliver experiences that actually function in the real world.
Service Design
I work with organisations, systems, and people behind the scenes to deliver experiences that actually function in the real world.
UX/UX Design
I turn complex needs and constraints into clear, usable digital interfaces or user experiences that people can understand and use with confidence.
UX/UX Design
I turn complex needs and constraints into clear, usable digital interfaces or user experiences that people can understand and use with confidence.
User Research
I uncover real user behaviours, motivations, and pain points to inform decisions that are grounded in evidence rather than assumptions.
User Research
I uncover real user behaviours, motivations, and pain points to inform decisions that are grounded in evidence rather than assumptions.
Cross-functional collaboration
Cross-functional collaboration
Stakeholder co-design
Stakeholder co-design
End-to-end service mapping
End-to-end service mapping
Service blueprints
Service blueprints
Design systems & style guides
Design systems & style guides
UX research into actionable decisions
UX research into actionable decisions
Wireframing&prototyping
Wireframing&prototyping
User flows & information architecture
User flows & information architecture
Design systems
Design systems
Inclusive design&WCAG 2.2, GDS
Inclusive design&WCAG 2.2, GDS
Usability testing & iteration
Usability testing & iteration
HTML5 / CSS3 / JavaScript
HTML5 / CSS3 / JavaScript
Qualitative & quantitative research
Qualitative & quantitative research
Interviews, surveys & focus group
Interviews, surveys & focus group
Behavioural analysis
Behavioural analysis
Research synthesis into strategy decisions
Research synthesis into strategy decisions
Insight framing & storytelling
Insight framing & storytelling
Recent Certification
IBM-HTML, CSS, & JavaScript
2026
IBM-HTML, CSS, & JavaScript
2026
IBM-HTML, CSS, & JavaScript
2026
BCG - Strategic & Experience Design
2025
BCG - Strategic & Experience Design
2025
BCG - Strategic & Experience Design
2025
Meta-Principles of UX/UI Design
2025
Meta-Principles of UX/UI Design
2025
Meta-Principles of UX/UI Design
2025
Google-AI Essentials
2025
Google-AI Essentials
2025
Google-AI Essentials
2025
Google-Agile Essentials
2025
Google-Agile Essentials
2025
Google-Agile Essentials
2025
Recent Industry Recognition
Service Design Network Membership
2025
Service Design Network Membership
2025
Service Design Network Membership
2025
Helen Hamlyn Inclusive Design Award
2025
Helen Hamlyn Inclusive Design Award
2025
Helen Hamlyn Inclusive Design Award
2025
Digital Humanities Award
2022
Digital Humanities Award
2022
Digital Humanities Award
2022
Information is Beautiful Awards
2022
Information is Beautiful Awards
2022
Information is Beautiful Awards
2022