💼 OPEN TO WORK

📍 LONDON, UK BASED

i turn complexity into clarity, and clarity into change.

From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.


💼 OPEN TO WORK

📍 LONDON, UK BASED

i turn complexity into clarity, and clarity into change.

From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.


💼 OPEN TO WORK

📍 LONDON, UK BASED

i turn complexity into clarity, and clarity into change.

From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.


In & Out
As a sensitive designer.

In & Out
As a sensitive designer.

In & Out
As a sensitive designer.

I dive deep into scales, perspectives, and challenges to craft a strategy that drives clear direction and impact.

My Education

Royal College of Art

MA Service Design

2024-2025

Nanjing University of the Arts

BA Data&Information Visualisation

2018-2022

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01

Making Sense of the Fragments.

I apply DOT-LINE- PLANE Exploration model, move between individual points, their connections, and the system as a whole, until fragmented information becomes a clear narrative that empowers better decision-making.

02

Exploring through Curiosity Loops.

Research isn't a box to tick, it's a cycle of constant questioning. Explore, define, validate, solve, observe, and repeat, I use constant questioning to cut through surface-level noise.

03

Designing Beyond the Grid.

I navigate every challenge through a three-tier framework: decanting the Content, understanding the Audience’s true needs, and only then defining the Transmission.

04

Optimising with Depth.

Rather than clinging to rigid, one-size-fits-all methodologies, I adopt a sensory-driven approach to capture a project’s unique personality.

"Understand users, Design experiences
that solve the real problems."

"Understand users, Design experiences
that solve the real problems."

-Design Philosophy-

Strategy Development

Strategy Development

Branding

Branding

Infromation visualisation

Infromation visualisation

User Interface Design

User Interface Design

Service Design

Service Design

User Experience Design

User Experience Design

User Research

User Research

User Research

Co-design

Co-design

Systems Thinking

Systems Thinking

As a designer
What I bring to the table

As a designer
What I bring to the table

As a designer
What I bring to the table

Information visualisation design background has built me to make things visual, also shaped a structured way of analysing information.

A designer? More than an life even-explorer

A designer? More than an life even-explorer

A designer? More than an life even-explorer

This is how I work. Life feeds design. Design feeds back into life.

This is how I work. Life feeds design. Design feeds back into life.

This is how I work. Life feeds design. Design feeds back into life.

Explore a city=explore stories

I walk and observe, the expressions, habits, the small rituals people don't notice they have, those stories are waiting to be written.

Every piece has a place

Complexity isn't chaos; holding tightly to one piece rarely solves anything. Puzzles taught me how to zoom in and zoom out to see the whole picture.

My own director

I document, collect, and edit my life through video — the same way I approach reflection through the third perspection.

Kay Tang, Location: London, England

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Kay Tang, Location: London, England

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