💼 OPEN TO WORK

📍 LONDON, UK BASED

i turn complexity into clarity, and clarity into change.

From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.


💼 OPEN TO WORK

📍 LONDON, UK BASED

i turn complexity into clarity, and clarity into change.

From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.


💼 OPEN TO WORK

📍 LONDON, UK BASED

i turn complexity into clarity, and clarity into change.

From information visualiser to service designer, I'm a designer with an eye for the unobvious who listens to real people, explores messy problems and designs where stories meet systems.


In & Out
As an ever-exploring designer.

I dive deep into scales, perspectives, and challenges to craft a strategy that drives clear direction and impact.

My Education

Royal College of Art

MA Service Design

2024-2025

Nanjing University of the Arts

BA Data&Information Visualisation

2018-2022

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01

Making Sense of the Fragments.

I apply DOT-LINE- PLANE Exploration model, move between individual points, their connections, and the system as a whole, until fragmented information becomes a clear narrative that empowers better decision-making.

02

Exploring through Curiosity Loops.

Research isn't a box to tick, it's a cycle of constant questioning. Explore, define, validate, solve, observe, and repeat, I use constant questioning to cut through surface-level noise.

03

Designing Beyond the Grid.

I navigate every challenge through a three-tier framework: decanting the Content, understanding the Audience’s true needs, and only then defining the Transmission.

04

Optimising with Depth.

Rather than clinging to rigid, one-size-fits-all methodologies, I adopt a sensory-driven approach to capture a project’s unique personality.

"Understand users, Design experiences
that solve the real problems."

"Understand users, Design experiences
that solve the real problems."

Design Philosophy

More Projects are coming soon

More Projects are coming soon

What I do

Service Design
Service Design

Cross-functional collaboration

Cross-functional collaboration

Stakeholder co-design

Stakeholder co-design

End-to-end service mapping

End-to-end service mapping

Service blueprints

Service blueprints

Design systems & style guides

Design systems & style guides

UX research into actionable decisions

UX research into actionable decisions

Qualitative & quantitative research

Qualitative & quantitative research

Interviews, surveys & focus group

Interviews, surveys & focus group

Behavioural analysis

Behavioural analysis

Research synthesis into strategy decisions

Research synthesis into strategy decisions

Insight framing & storytelling

Insight framing & storytelling

Wireframing&prototyping

User flows & information architecture

Design systems

Inclusive design&WCAG 2.2, GDS

Usability testing & iteration

HTML5 / CSS3 / JavaScript

Wireframing&prototyping

User flows & information architecture

Design systems

Inclusive design&WCAG 2.2, GDS

Usability testing & iteration

HTML5 / CSS3 / JavaScript

What I have gained

Recent Certification

IBM-HTML, CSS, & JavaScript

2026

BCG - Strategic & Experience Design

2025

Meta-Principles of UX/UI Design

2025

Google-AI Essentials

2025

Google-Agile Essentials

2025

Recent Industry Recognition

Service Design Network Membership

2025

Helen Hamlyn Inclusive Design Award

2025

Digital Humanities Award

2022

Information is Beautiful Awards

2022

Kay Tang, Location: London, England

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Kay Tang, Location: London, England

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