K A Y
I am a service designer,
grounded in research, shaped by systems,
and fluent in visual storytelling.
I am a service designer, grounded in research,
shaped by systems,
and fluent in visual storytelling.
Service Designer
User Experience Deisgner
Service Researcher
Strategy Builder
Work
Service Designer
+ Data visualisation design
Service Designer
+ Data visualisation design
I’m an integrative designer who makes sense of complexity through research-led service design and sharp visual storytelling.
I’m now at the Royal College of Art, exploring how service design can bridge ecosystem, human care and sustainable service.
I’m an integrative designer who makes sense of complexity through research-led service design and sharp visual storytelling.
I’m now at the Royal College of Art, exploring how service design can bridge ecosystem, human care and sustainable service.
I design with systems, people, and even futures in mind. Through service design strategy, methodologies, and deep research, I define visions and structure pathways that address both user needs and organisational goals. I approach problem-solving holistically, using strong logic to analyse interconnected systems and develop sustainable, effective solutions that align with long-term impact. With a solid foundation in data and visual storytelling, I translate complex ideas into clear and engaging visuals using intuitive data visualisation and interactive interfaces.
I design with systems, people, and even futures in mind. Through service design strategy, methodologies, and deep research, I define visions and structure pathways that address both user needs and organisational goals. I approach problem-solving holistically, using strong logic to analyse interconnected systems and develop sustainable, effective solutions that align with long-term impact. With a solid foundation in data and visual storytelling, I translate complex ideas into clear and engaging visuals using intuitive data visualisation and interactive interfaces.
Systemic Thinking
Systemic Thinking
User Research
User Research
Design Strategy
Design Strategy
Creative Visualisation
Creative Visualisation
What does Service Design mean to you?
To me, service design is like climbing 🧗. The experienced climber doesn’t just react, they scan the wall, understand each rock, and plan their moves with intent. Service design works the same way. It’s about orchestrating relationships, between systems, to design routes that are not only functional, but meaningful. It’s not just about fixing broken touchpoints. It’s about aligning intentions, roles, and infrastructures so services become more coherent, more human, and ready to adapt.
What does Service Design mean to you?
To me, service design is like climbing 🧗. The experienced climber doesn’t just react, they scan the wall, understand each rock, and plan their moves with intent. Service design works the same way. It’s about orchestrating relationships, between systems, to design routes that are not only functional, but meaningful. It’s not just about fixing broken touchpoints. It’s about aligning intentions, roles, and infrastructures so services become more coherent, more human, and ready to adapt.
What do you actually do as a service designer?
I map and connect. I turn weird, systemic messes into something understandable and actionable. I listen to people, observe systems, sense what’s not said — then design structures, strategies, or tools that move things forward. It’s part research, part imagination, and part communication.
What do you actually do as a service designer?
I map and connect. I turn weird, systemic messes into something understandable and actionable. I listen to people, observe systems, sense what’s not said — then design structures, strategies, or tools that move things forward. It’s part research, part imagination, and part communication.
How do you deal with complexity?
I visualise it. It’s one of my strengths. Through mapping with multiple tools, data storytelling, and strategy diagrams, I also help others see what they’re dealing with — so we can co-create ways forward.
How do you deal with complexity?
I visualise it. It’s one of my strengths. Through mapping with multiple tools, data storytelling, and strategy diagrams, I also help others see what they’re dealing with — so we can co-create ways forward.
What kind of topics and problems do you like solving?
I’m passionate about tackling complex challenges in public service, such as healthcare, food, transport. These services sit at the intersection of policy, people, and infrastructure — often struggling with funding issues, siloed departments, and unequal access. I use service design to cut through these barriers and create services that are not only efficient but truly accessible and empowering for all communities.
What kind of topics and problems do you like solving?
I’m passionate about tackling complex challenges in public service, such as healthcare, food, transport. These services sit at the intersection of policy, people, and infrastructure — often struggling with funding issues, siloed departments, and unequal access. I use service design to cut through these barriers and create services that are not only efficient but truly accessible and empowering for all communities.
Why do you care about systemic design?
Systems aren’t abstract, they’re made by people, shaped by services, and held together by those delivering them. So when something feels broken, it usually is. But never in isolation. Systemic thinking helps me see beyond the surface. It’s about understanding how things connect, who’s involved, and what’s really causing the friction. I care about systemic design because I don’t believe in patching symptoms. I want to connect the dots, break the silos, and get to the root, not just move problems around.
Why do you care about systemic design?
Systems aren’t abstract, they’re made by people, shaped by services, and held together by those delivering them. So when something feels broken, it usually is. But never in isolation. Systemic thinking helps me see beyond the surface. It’s about understanding how things connect, who’s involved, and what’s really causing the friction. I care about systemic design because I don’t believe in patching symptoms. I want to connect the dots, break the silos, and get to the root, not just move problems around.